BETTER BIGGER
In a land where the mantra "Bigger is Better" reigns supreme, my collection takes a critical look at the American Dream. This collection explores the paradox of American consumerism, where excessive consumption, toxic competition, and capitalist ideals mask the underlying issues of poverty, lack of healthcare, and social inequities.
The collection delves into the American fixation on vanity and physical alteration, driven by the need to sell products and lifestyles to insecure consumers. This obsession is critiqued through the use of exaggerated and distorted silhouettes, challenging the viewer to question the authenticity and ethics behind these societal pressures.
Reflecting the pursuit of perfection and status symbolized by American icons and celebrities, the collection highlights the extravagant and often unattainable ideals promoted by figures like the Kardashians. This critique emphasizes the American obsession with size and excess, featuring bold, oversized silhouettes and striking, larger-than-life prints.
Football Culture: Power and Competition
America's obsession with power and competition is showcased through elements inspired by football, symbolizing strength, power, and aggression. Cheerleaders, representing idealized beauty and performative femininity, are also woven into the collection to critique the glorification of these roles.
Design Elements
Silhouettes: Exaggerated and bold, emphasizing strength and dominance, while also mimicking the extremes of physical alteration and the dynamic nature of football culture.
Prints: Loud and clashing, reflecting the chaos and excess of American consumer culture.
Fabric Pairings: Unconventional and surprising, symbolizing the unpredictable and often disjointed reality of American life.
Patterns: In your face and unapologetic, challenging the viewer to confront the uncomfortable truths about American society.
Football and Cheerleader Motifs: Incorporating structured, armor-like elements and energetic motifs, symbolizing the intensity and performative aspects of American football culture.